Leaflet Distribution is an ideal way to get your message across to potential customers in a quick, low-cost and effective manner.

But to see really great results there are a few things to consider carefully.




(1) Main Geographic area of distribution.


This may be on a rough basis (e.g. '20000 leaflets across Chester'), or a more targeted one - perhaps by postal sector. If you were a public sector organisation such as a local council or a police authority, and wanted to target within certain district boundaries, you could do it this way.
You could supply a list of roads or postcodes that you wanted covered by a door drop, and the distribution company would turn this into a round map and road list, and distribution in that area. This would also be effective if you wanted to target particular electoral wards or local authority areas.
You could do it by radius or drivetime from a particular place (30 mins drivetime of a particular store for instance).




(2) Method


Distribution could go out with local free newspapers ('Newshare') or on its own ('Solus'). It could even go out with other non-competing items ('Shareplan'). My advice would be to go for the Newshare and Shareplan wherever possible, to keep costs down, and fill in with Solus.




(3) Geo-Demographic targeting


There are tools you can use to focus your message precisely, to those customers more likely to be interested in your product or service.
You provide the leaflet distribution company with details about the type of customer you wish to target - household income between �X and �Y for instance, own a car, read the Daily Mirror, shop at certain supermarkets, etc etc... and the leaflet distribution company will turn this into a Demographic Profile, which they will then use to show you the best areas in which to distribute your leaflet. Usually this is done by postal sector, but some more high-tech leaflet distribution companies can do this down to road or postcode level. Leaflet distribution is then carried our either by individual distributors or teams, or in conjunction with local newspapers. Costs can vary. Not many leaflet distribution companies can afford access to the required demographic data (MOSAIC or ACORN) so check that the one you choose does.



So what should you look for in a leaflet distribution company?


There are a large number of leaflet distribution companies in the UK, so choosing the right one is an important decision. My advice is really just common sense, but here goes:




(1) They should be trustworthy. Are they recommended? Have they been in business for a long time? Do they have many blue-chip clients? Who owns it? Who will you be dealing with?




(2) Are they affiliated with industry bodies?




(3) Accountability: does the leaflet distribution company perform quality control checks, like backchecking (asking a householder if they have received a leaflet), telephone backchecking (phoning householders in the area to find out if they recieved a leaflet) or even GPS tracking of their distributors? If there's no mention of such a thing on their website or in person, ask.




(4) Do they embrace technology? A door drop company that uses sophisticated planning tools can offer minimum wastage and a higher hit rate.

Author: Alex Kraye

About the author:
Alex Kraye loves nothing better than talking about leaflet distribution.

Article source: Free Customer Service Articles.