How Refunds Can Increase Your Sales?

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How can that be? If you allow refunds, you are losing sales. The short-term answer is perhaps. The objective of every business is to increase profits for the long - term.

If you have a no refund policy, many customers will either not make a purchase or buy less merchandise. These customers are reluctant to spend their money, in case the product isn't right. Yes, they could exchange it for other merchandise. However, if you don't have what they want currently, you have their money and they have nothing.

Why are owners afraid of giving money-back? There are three main reasons and the fears are the result of short-term thinking.
1.Owners can't stand seeing cash going out of the register. This results in fewer sales for the day.

2.The owner worries about bogus refunds. If you have proper controls, this will seldom happen. The people taking advantage of bogus refunds concentrate on large stores.

3.Owners are concerned with too much merchandise being returned. You could have a few customers taking advantage of this. If they are bringing back resalable product, it should not be a concern.

Most large companies have a return policy that is favorable to the customers. This encourages customers to spend more money. The customer knows unwanted merchandise can be returned. The increase in sales and profits will outweigh the risk of bogus returns with proper controls.

Just have a specific refund policy in place. For example, it could be a cash refund with the original receipt and within 30 days of the purchase. The longer the return period, the less likely you will get a return. Customers will put the merchandise aside and or lose the receipt.

Your refund policy can be a huge advantage against your small competitors. Too many owners don't take advantage of separating themselves from the other businesses. It would be a good idea to have several professional signs at least 8.5 x 11 around the store with your refund policy. Using bright color paper will make this stand out even more.

Here is an example of what to put on the sign:
Refunds Gladly Made With Receipt

The sign behind the register area could have the full details.
You must explain and make sure all of your employees understand and follow the customer friendly refund policy. There could be some resistance to change especially with employees on commission. However, let them know long-term the refund policy will result in increase sales and commissions. If they still don't want to follow the policy, you are better-off if they worked somewhere else.

Take the first step in improving your sales and profits by improving customer service with a friendly refund policy. Take off that short-term hat and carry out polices and strategies that will increase your sales and profits long-term.

Article source: Free Customer Service Articles.



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Turning Customer Service Inside Out!

6:20 AM


While companies focus thousands of dollars on external customer service in hopes of wooing and retaining customers, little attention is being paid to the effect poor internal customer service has on customer satisfaction. It all starts within your organization! Sooner or later the ripple effect reaches your customers. To really walk your service talk, make sure your commitment to internal customer service matches your company's external focus on customer care.

When we think of customer service we think of staff serving customers over a counter or over the phone. But customer service occurs within your organization as well. How well is your staff serving its internal customers: other departments, its management, vendors and consultants? Believe it or not, it all counts. Internal customer service refers to service directed to others within your organization. It refers to your level of responsiveness, quality, communication, teamwork and morale.

I define Internal Customer Service as effectively serving other departments within your organization. How well are you providing other departments with service, products or information to help them do their jobs? How well are you listening to and understanding their concerns? How well are you solving problems for each other to help your organization succeed?

Teaming with Success
How well do you work with other departments? Does your Marketing department communicate well with the Legal department? Does Fulfillment relate well with Shipping and Receiving? Do Catering and Facilities work well together? When it's time to communicate with others from different departments do you take a deep breath, or smile and relish a chance to renew contact with colleagues from elsewhere in the company?

As a manager I once joined a publishing company and found myself in the midst of a war between departments. Production resented Editorial for the way they missed deadlines and delivered shoddy copy. Conversely, Editorial had little respect for the resulting manuscripts they received back from Production, full of errors and oversights. Poor teamwork, poor communication and myopic thinking had led to a hardening of positions over time. They each cared about the finished product but were putting pressure on each other without realizing it. It took time, but eventually both groups came to appreciate each other and how to best work together to achieve win-wins for the greater good of their customers.

Do you relish or dread committee work with other departments? Does it seem their aims are contrary to your department's? When other departments contact you for help do you regard it as a nuisance, a distraction and a drain of your valuable time? Can you see the greater good that comes from helping them solve their problems or fulfill their needs?

You can take pride in opportunities to help other departments look good. Obviously, you don't want their success to come at your expense. Usually helping others doesn't mean you lose a zero-sum game, where only one of you can win and helping others hurts you. In most instances helping other departments leads to a win-win situation. And what goes around usually comes around. Helping other departments succeed can help yours too when the roles are reversed.

Up with People
Good internal customer service starts with good morale within your group. Are your people happy? Do they feel good about themselves and their contributions to the goals of the department and to the company at large? They should, and effort should be made to help them do so. Happy employees are productive, and customers take note. Happy employees are also better team players. Will you fly the airline whose employees are striking with management, or the airline whose employees are management? Employees invested in employee stock purchasing plans with matching contributions see themselves as much more a part of the company. Thus, as the company goes, so do they go.

When I fly out of Oakland Airport I use an outlying parking lot and shuttle van. This shuttle is shared by employees from Southwest Airlines, coming to work or returning to their cars after their shifts. I've found them as happy and upbeat when they're starting their shifts as when they're finishing their shifts. That's great morale, and tells me they like their jobs. It's contagious! Sometimes I'm envious on that shuttle when I know I'll be checking in at a competitor's ticket counter.

Who's On Top?
Many organizational charts employ an inverted pyramid with customers at top. Some companies instead put their employees at the top. In many senses, the employees are management's customers. Corporate values that emphasize treating employees well translate to good customer care too. Does your organization value its people? Invariably, companies that care about their people can better ask their people to care about their customers.

Catering to Customer Service Needs
Here are five tips for your organization to help strengthen its internal customer service orientation.

1. Employees should never complain within earshot of customers. It gives them the impression your company isn't well run, shaking their confidence in you.

2. Employees should never complain to customers about other department's employees. Who wants to patronize a company whose people don't get along with each other.

3. Employees at every level should strive to build bridges between departments. This can be done through cross training, joint picnics, parties or offsites, or creative gatherings, as well as day-to-day niceties.

4. Utilize post mortems after joint projects so everyone can learn from the experience. Fences can be mended and new understandings gleaned when everyone reviews what went right...or wrong. By doing do after the project the immediate pressure is off, yet stronger bonds can be forged while the experience is fresh in peoples' minds. Not doing so can result in lingering animosities that will exacerbate future collaborations.

5. Consider letting your employees become 'Customer for a Day'; to experience firsthand what your customers experience when doing business with you.

Congratulations on turning customer service inside out! By improving internal customer service you have just enhanced the customer service your external customers receive. You're walking your talk regarding customer service. Touch?.

Article source: Free Customer Service Articles.



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Continuous Improvement Means Getting Better At Everything You Do

6:19 AM


Continuous improvement means doing even better what you already do well.


It also helps you attract more clients, satisfy clients better, generate more business...and succeed in your business.


Continuous Improvement Yields More Satisfied Clients


Every business depends upon satisfying clients...and continuing to satisfy them.


If you don't already monitor client satisfaction, it is the best place to start making some improvements.

By monitoring client satisfaction you can identify what you do that satisfies clients...and get better at it.


You can also find out what you are doing that does not satisfy clients...and either stop doing it...or make whatever changes are necessary to satisfy clients.


Not surprisingly...more satisfied clients will rehire you more often...refer more people to you...and help you grow your business.


Satisfying clients better is based on more than simply tweaking the services that you deliver and how you deliver them.


It is based on a passionate commitment to provide the best service possible in helping your clients to meet their needs and wants.


The bottom line on satisfying clients...increase your commitment to serving them...and you will begin to do whatever it takes to satisfy them.


Passionate Commitment to Your Goals


This level of commitment to your goals does the same things for you that your commitment to clients does for them...it brings about desired results.


When you are passionately committed to achieving your goals, you are probably prepared do whatever it takes to achieve your goals. And this includes continuing to improve everything that you do.


One of the easiest ways to make improvements is by paying closer attention to the countless details involved in running a business.


Although I am more of a big-picture kind of person than a detail freak, I fully recognize and appreciate the importance of details in achieving results.


I use a variety of techniques to keep on top details...from handwritten notes in a note book or on a wall calendar...to computer a computer spreadsheet-based to-do list.


It really doesn't matter how you keep on top of details, the important thing is to make sure that they are properly attended to.


In most cases pursing your goals is marathon race..in which case it's important to pace yourself so you can reach the finish line.


There are also times in which trying to complete various tasks on time is like sprinting to finish them.


Regardless of your business, you will experience sprints and marathons.


To keep going...and continue to improve the way you do things, you'll need both short burst of energy and long term endurance.


Continuous improvement includes increasing your energy and endurance.


Respond More Effectively To Change


At no time in history have we experienced changes as dramatic and far reaching as those we face on a daily basis.

By learning how to respond more effectively to changes, you can better help...and satisfy...your clients and also do the things you do well even better.


Improve Your Listening Skills


Few things displease other people...including clients...more than not listening to them.


Serving clients requires you and your clients to talk a lot.

By and large sales people are good talkers...but the sales reps who achieve the most success also listen carefully to what their clients say.

Carefully listening to what people tell you can make a dramatic improvement in your understanding of what clients are looking for...and what it will take to satisfy them.


In fact, improving listening skills is the single improvement...that will have the most significant and far-reaching impact n helping you do things better.


Ironically, it is also probable easiest improvement you can make.
Listen to what you are hearing from the people around you.


By listening to what these people say, you will learn how to improve what you do.

Author: Larry Easto

About the author:
Larry Easto is a best-selling business writer, syndicated columnist and author of 4 e-books about real estate marketing. He is publisher of http://www.real-estate-marketing-link.info
For more information about developing a positive attitude, see
http://www.real-estate-marketing-link.info/continuous_improvement.html

Article source: Free Customer Service Articles.



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CAD Services in a better way

6:19 AM


First of all, let's have a brief introduction of CAD Services. Computer Aided Design (CAD) service is a type of computer-based tool, which can be used for drafting and designing related services. CAD is used in a wide range of designing fields such as architecture, mechanics and electronics. These CAD services enable a user to prepare faster and accurate drawings with flexibility in the drawing process. It also allows a user to modify dimensions with least efforts.

CAD has many built-in features and helps in giving simple and easy accessibility to the user. CAD can be identified as a user friendly computer based services used for all 2D and 3D modeling purposes. Some of the services from CAD are: autocad drafting, cad drafting services, CAD Outsourcing, 2D modeling, 3d modeling, animation, CAD Conversion, mechanical drafting and design, architectural cad drafting and design. These services can also be utilized to design machinery and various other tools. This is useful for engineers, architects, advertising designers and 2D as well as 3D animation professionals. Architectural CAD Drafting and design would literally mean architectural drawing on Computer and getting your architectural drawing done in Digitized format. When it comes to designing of buildings, CAD is used in architecture as an efficient tool for designing all types of buildings. CAD can also be used by consumers in designing and developing various products. It can also be used as a mediator in other products. It is very useful in engineering processes to create conceptual designs and layout analyses of components in manufacturing methods.

Now when talking about CAD drafting software, CAD drafting software is used mostly for developing architectural and complex machine designs or drawings. CAD drafting software has all the primary features available in commonly used engineering CAD software. The most eminent characteristic of this type of software is that it allows users to differentiate components that is, to mark different components of a design with different color combinations provided with the software.

This helps in reducing product design time and improves the effectiveness of the designed products. Nowadays, the most advanced CAD drafting software available in the industry can support up to sixteen million color variations. Moreover the graphic user interface (GUI) provided with the software continuously prompts the user to color each and every new component that is added to the design products.

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Avoid These 3 Mistakes, Watch Business Flourish: Simple Ideas Pay Big Dividends

6:18 AM


I recently visited the new H&M store out at Coquitlam Centre. I am a big H&M fan, having visited these stores all over the world. What makes me such a supporter? Because their stores always have staff who smile and seem genuinely happy to see customers.


Staff are on the floor, ready to answer your questions and help you find what you are looking for. They chat to customers in a friendly manner. When the checkout lineup got longer than five people, they quickly put another cashier on. It's always a great shopping experience, which is why I keep going back.


Right after H&M, I walked intoThe Bay and had a very different experience. Next to no staff on the floor - I couldn't find what I needed and could not locate anyone to help me. One cashier at the service desk and a long lineup of people waiting to pay; nobody looked happy. This experience reminded me why I rarely shop at The Bay.


What kind of experience do your customers have when they come to your store to shop? Do they keep coming back? Do they rave to others about it? I hear a lot of retailers complain that they can't compete when it comes to the bigger stores. Yet as my story above describes, not all of the big retailers get it right. It isn't size that guarantees success.


There are three common mistakes retail businesses commit on a regular basis that cost them customers and revenue:


1. Making a poor first impression.


I go into many stores where retailers stock great merchandise and have beautiful merchandising, yet the staff never greet me when I enter. No smile. No greeting. On more than one occasion I have seen staff continue personal conversations between themselves or on the phone, totally ignoring customers until they come up to the cash register.


A customer makes up his or her mind in the first eight seconds whether they want to shop in your store or not. What kind of first impression do people get when they walk into your store? Is your staff trained to greet all customers, even when they are busy? Do people feel welcomed when they walk into your store?


2. Believing that you just hang out your shingle and they will come.


To be a successful retailer, you need to build visibility. Taking one newspaper ad out to announce your grand opening or your Boxing Day sale is not effective marketing. Develop a marketing plan that includes regular advertising in local papers. A smaller ad run multiple times is more effective than a large ad run once.


Do a direct-mail campaign to the local neighbourhood. Consider radio. Get out in the community and get known. Sponsor a team. Book Warehouse got great publicity lately by announcing their intention to sell all books at the US-listed price. Think about creative ways to get noticed by your customers.


3. Put all your focus on attracting new customers and ignore existing ones.


It takes a lot of time and energy to attract customers to your store - what do you do to keep them coming back? Every retailer needs new customers to grow, but many don't realize that it costs 75 percent less to keep existing customers than to find new ones. Focus 50 percent of your marketing dollars on existing customers. One Vancouver retailer, Ellis Fashions, sends out a regular newsletter to customers, talking about charity events they are supporting, hot trends and new merchandise arriving in the store. That regular reminder keeps her store top of my mind.


Customers will be loyal when their shopping experience is a good one. Deliver consistently good service, treat customers well and be creative with your marketing. Any size retailer who does these things really well will be successful.


� 2009 FM Walsh & Associates Inc.

Author: Fiona Walsh

About the author:
A featured speaker, columnist and part of the Ghost CEO business coaching team, Fiona Walsh is an expert on growing profitable business quickly. Tired of seeing business owners work too many hours for too little money, she is passionate about taking the guesswork out of business development. Check out www.fmwalsh.com and www.ghostceo.com for more business tips.

Article source: Free Customer Service Articles.



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Remedy Help Desk Outsourcing: The Pros And Cons

6:18 AM


If you're planning to outsource the remedy help desk system of your business, it's very important for you to understand both its advantages and disadvantages. Information is the key here. The more informed you are, the better decisions you'll be able to make. Outsourcing the help and support system to a third party service provider can be an excellent alternative for you if you have a restricted number of employees, but are looking for a way to provide customer support services 24/7.


The Advantages


There's a wide array of advantages of outsourcing the remedy help desk system. When it comes to meeting the customer care demands with very limited resources, there just can't be a better alternative to such outsourcing. Therefore, if you're running a small business or an Internet business, you can certainly go for this option. In fact, large businesses are also making the best use of the advantages offered by such outsourcing of services.


There's been a growing trend among big businesses to outsource their remedy help desk system to call centers - most of them are located in some other country. The substantial reduction in the overhead costs is perhaps the greatest advantage. When you choose to go for this option, all you have to pay is a contracted amount without worrying about the individual expenses associated with several aspects, including employee benefits, workers' compensation insurance, payroll taxes, and much more.


By outsourcing your remedy help desk system, you can also save a great deal of money, as you don't need to buy equipment or software programs. You're not even responsible for the ongoing maintenance charges of such things that are being used by the call centers. The increasing competition among the various call centers has also resulted in additional benefit for you, as you can easily get the services outsourced at a very competitive rate, which can save you even more money.


The Disadvantages


The greatest disadvantage of outsourcing the remedy help desk system is the risk associated with the same. It's very important for you to understand that when you outsource such functions, the process is practically out of your hand. You have to rely on the service providers with the kind of services they're offering regarding support functions and sales.


The quality of the customer care services play a very important role in determining the level of satisfaction and relativity of your customers. By outsourcing such services, you risk your company's reputation. If the quality of the services isn't good, it'll be more of a burden for you than an advantage. Therefore, be very careful while you choose a service provider to outsource the remedy help desk system of your company.

Author: Charles McDuffie

About the author:
Charles McDuffie is an author and entrepreneur for ASB Enterprises, a continuing education and business development company showing people how to build business success in mail order, network marketing and affiliate programs. Click here to learn about the pros and cons of help desk outsourcing.

Article source: Free Customer Service Articles.



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The Information Search For Business Needs- Yellow Url

6:19 AM


Yellow URL is a website resource directory which provides business information on anything that you need, be it companies, markets, shops, restaurants, library, doctor,Spa,beauty salon,plumbers,automobile services etc.If you search in the Yellow URL,you are bound to get everything on your fingertip. The best part is that since its web based, you can access it anytime, anywhere. It provides regular facts about all these things in different areas of Canada and USA like California, Georgia, New York, Texas etc.


The specialty of search canada,US lies in the fact that it provides latest and up-to date transaction information for customers and consumers surfing the net. If you are in the business circle or wish to open any goal oriented activity or are conducting any type of research, you can most definitely take the help of 'y 'online search You can wider your contacts by reaching out to new clients though the search engine.It is a multifunctional tool where there is integration of data on any type of business and all are neatly categorized into different sections, making it much easier for you to search and find. Also the names are arranged in an alphabetical fashion so that you save your precious time and also get the desired result.


Apart from providing facts on the net, it also provides reality of activity in the form of a cd-rom, especially for those who want to check it at their own available time. If you compare standard market rates, you will find that our popular SE is much cheaper and they are proud to announce that they have excellent web-based facilities for advertising and marketing your products or business. If you check current ratings, you are sure to find us in 1-10 ranking in atleast one of the fields.


In the 21 st century, everything is super fast and Yellow URL are well equipped to provide services in the most simple and effective manner and that too within a very short time.Also, another thing in which they take pride is that they are not affiliated with any other directory or web-based resource pages like Yellow Pages Group, Super Pages etc.They are strictly against misleading anyone in thinking that they are affiliated to some other group. They are an independent publisher with their own norms. This is something that goes against their morals and ethics.


Since all these activities are technology based, Your targetd based search is always alert that it provides updates and services which are in tune with modern times. Contacting them is also easy-you can call their toll free number, or drop in their office.Alternatively, you can also send them a mail and they have a range of dedicated staff who will respond to all your queries and also receive your feedback and suggestions kindly.

Author: Pramod

About the author:
Connect large web base for all queries/items/information: http://youryellowurl.com

Article source: Free Customer Service Articles.



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Web research Services Increase Your Business

6:19 AM


Web Research is a process of searching, discovering and investigating information. Precisely, Web Research is all about collecting, understanding and evaluating the information. Web Research is study combined with learning. It is a detailed study of a subject in order to discover information or achieve a new understanding of it.


Web research service can be utilized by researchers, students and others who are seeking some information or other. Web-based market research solutions for finance, automation, automobile, government, FMCG, media, publishing, public relations, transportation, healthcare and various other industries.


Variety of web research services like:


� Web Research
� Online Data Research
� Data Mining
� Information Retrieval
� Web Content Filtering
� Web Data Extraction


Web market research is especially effective where an organization needs to improve an existing relationship or want to create complete new business association. Such web-based research is part of a positive and interactive relationship with customers, business associates and employees.
Special features of online web research:


� Competitive Pricing
� Quick turn-around processing time
� Exceptional quality
� Effective deeply web access
� Multidimensional analysis and data mining support
� Highly skilled professionals
� Flexibility - capable of handling a wide variety of customized processes


The advantages of web & online research make it the ideal technique to obtain precious market and industry information that helps in decision making. Being a high speed, cost-effective technique that helps target audience profiling and scalability makes web research an ideal choice for many market research organizations.


Advantages of Web research are:


� Cost saving
� Generate results very quickly
� Avoids the interruption and disruption, which phone surveys can create
� Allows respondents to complete surveys whenever and wherever it is most convenient for them
� Allows brief information (text, diagrams, photos, video, or podcasts) to be presented mid-survey, if required.


Web research can be exciting, especially once you know how to apply the tools and techniques for finding, evaluating, and using information effectively.

Author: James Roy

About the author:
Do visit us at: http://www.offshoredataentry.com/ to know more about our web research services and get our services at very affordable rates. You can also send your data entry requirements to us at: info@offshoredataentry.com

Article source: Free Customer Service Articles.



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What Is Great Customer Service

6:19 AM


In almost all cases customers come to your business because they have a problem and believe that you may have the solution. Whether you do, or whether you can build enough trust with the customer to let them solve their problem is up to you.


In the day to day workings of a business some things can be out of your control, but building customer relationships should always be in your control. You can make a lot of excuses like: Well there are larger competitors; We can not provide the same service; We have different clients; We don't cater to those types of customers. What types of customers? Have you made some assumptions about your customers? Perhaps there are more reasons as to why they are standing before you.


The most successful businesses build relationships with customers. Oh well we've heard that before. A relationship should be an ability to understand why that exact customer has chosen you and given you an opportunity to show them why they chose you and make them feel good. Having left your business with a memorable and positive impression is the most important thing.


Some good rules and ?'s to follow in developing more customers are:


Build a relationship with the customer.


Understand their situation.


Emphathize with their concerns.


What are their concerns?


Why do they have these concerns?


What solutions have they tried?


Why are they in your store?


What are 2-3 solutions to solve their problem?


Let them make the final decision, let them own the decision.


Just help them with the process.


That is all they desire, they do not want to be sold, they are tired of being sold things they do not need. Give them the information to buy the product they WANT.


Once you do this you will have a happy customer that will be more willing to tell other people about your business, and isn't that what it is all about. Till next time.

Author: Daryl Des Marais

About the author:
Daryl Des Marais is a partner in http://www.usabusinessgrowth.com, a website that provides small business owners with free start-up info and experts online.

Article source: Free Customer Service Articles.



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Understanding Levels of Measurement

6:18 AM


We gather knowledge through observation and when we collect enough observations we form concepts. The process of connecting observations to concepts is known as operationalization. Specifying what we mean when we use certain terms is referred to as conceptualization. Survey research involves a systematic measurement of observations in order to come up with conclusions that lead to concepts. When we observe objects we understand them in terms of attributes. These attributes may vary from object to object. For example if hair is the object then the color would be the attribute. A variable is understood as a value that changes and is therefore a logical grouping of attributes. You can classify every observation in terms of one and only one attribute. You can not call hair both blond and red but you could call blondish red hair sandy. The response options we allow survey respondents make a difference in the survey data we collect. Given the option of classifying blondish red hair either blond or red there will be some that classify it as red and others that classify it as blond. A neutral response option or allowing your survey respondent to decide the degree to which hair is either blond or red will give you better data to base your conclusions on.


Furthermore, variables represent separate dimensions of concepts. A dimension can be understood as different aspects or facets of a concept. The variable of gender consists of two attributes, male and female. Once the variable has been defined by one of those attributes then the only the variable involved in determining the concept of gender would be gender. However, a concept such as socioeconomic status is defined by multiple variables. When determining a person's socioeconomic status we look at variables such as income, education, and occupational prestige. Any one of which can change. When coming to conclusions in survey research we must account for all the variables that go into determining a particular concept.


These variables can be numerical or classificatory. When we understand a variable's level of measurement we have a better understanding of how variables vary and can therefore understand what we have just measured more fully. The relationship of the values assigned to attributes is referred to in terms of levels of measurement. Knowing the level of measurement helps you to decide how to interpret the data collected for a variable. They determine the level of mathematical precision with which the values of a variable can be expressed. The nominal level of measurement is qualitative and has no mathematical interpretation. The quantitative levels of measurement - ordinal, interval, and ratio - are progressively more mathematically precise as you move along the levels.


Nominal Scale


When variables have values that have no mathematical interpretation they differ in kind or quality but not in amount. This measure offers names or labels for characteristics. At this level data can be placed into categories and counted only in regard to frequency of occurrence. There is no ordering or valuation implied. When we talk about hair color we are referring to measurement on a nominal scale but no valuation is implied with any of the possible responses.


Ordinal Scale


When variables can logically be ranked ordered from greatest to leased. For example, in a customer satisfaction survey you may ask a client if they are 'very satisfied', 'satisfied', 'dissatisfied', or 'very dissatisfied.' A customer that responds 'very satisfied' is more satisfied then one that marks 'dissatisfied' but you can not quantify this as being 2 units more satisfied. The interval between values can not be interpreted. On this level measurement provides information about the order of categories but does not indicate the magnitude of differences between them.


Interval Scale


At the interval level numbers represent fixed measurement units but have no true zero point. However, the distance between numbers does have meaning. A temperature zero degrees does not signify an absence of temperature any more than zero AD does not signify an absence of time. This provides still more meaningful information about a variable. It labels, orders, and uses consistent units of measurement to indicate the exact value of each category of response.


Ratio Scale


This is based on a true zero point and you can measure how much more one attribute is to another. On the ratio level we can say that 10 is two times as much as 5 and 10 is 5 more than 5. Because numbers have a zero point they can be added, subtracted, multiplied, and divided in a meaningful way.


As you progress up each level of measurement the measurement includes all the qualities below it and adds something new. When applicable it is preferable to measure survey data that uses a higher level of measurement (interval, ratio) than a lower one (nominal, ordinal).

Author: Tariq Ahmad

About the author:
Tariq is a copywriter and marketing specialist with ActiveCampaign - a leading web based software company with solutions including email marketing software, web based surveys, live chat for your web site, web based site editing, help desk software, knowledge base software, time tracking software, and more...
ActiveCampaign
Email Marketing Software


Article source: Free Customer Service Articles.



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Audio transcription

6:19 AM


Transcription is a key step in the behind -the-scene world of modern technology. In the recent past, the entry of private insurance company and health care sectors has also led to use these services. In this, audio transcription is a growing need for clients all over the world. Audio transcription is the process of converting audio files into written text for companies across the industries. These audio files may be of any format like mp3, .wav, .au etc. The audio recording has various forms of transcription that are useful for many business groups, student researchers and individuals. In additional audio transcription services are also available for press release, scripts, education institute, corporate and government agencies.


There are different types of recording that fall under the audio transcription are:


� One to one interviews
� Conference calls
� University lectures
� Podcasts
� TV shows
� Radio shows
� Market research interviews
� Seminars
� Focus group session



Transcriptionists are usually hired as trainees in transcription agencies and the transcriber transcripts the recorded audio file into text with good usage of grammar and spelling. Audio transcription is helpful in the situation where inadvertently lost the original copy. In that time transcribed written document can be used for further process for any case whether for police record or for hospital recording.


Audio transcription services use a rate per recorded audio minute following the quality of the audio. So it is important that one must remember while recording the audio file is that the clearer the sound quality, the less time it takes to transcribe the audio file, which will obviously reduce the cost of payment. However audio transcription companies maintain their high quality and timely delivery manner services to their clients.

Author: john

About the author:
Audio transcription company audio transcription cost,We charge just 40% of what local US services charge for our. audio transcription services,Callus@1-(877)-323-4707.


Article source: Free Customer Service Articles.



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Improving Customer Service Through Help Desk Software

6:19 AM


Help desk have now become a core part of good business service and operation. The term itself is generally associated with the end user support center. However, the fundamental role it plays on a company's service function is to bring multiple resources together to solve issues about the customer's satisfaction. It is no longer limited to mean internal support within only the company but also external support groups.

In most companies, a help desk may consist of a single person with a phone number and a standard procedure of handling problems that come in. A help desk, for larger companies is a group of experts using a software that helps track the status of problems as well as other special softwares that analyze the problem. It is a place for centralized help within an enterprise to help the users of their products and services. It becomes the center in where customers can call to place orders, track shipments and get help with products.

Help desk softwares are aimed to improve user productivity in whatever line of business you are in. It is a source that provides a fast deployment process to enable immediate efficient and ample IT support solution. There exists a wide range of software programs one can choose from depending on specific business needs.

The most evident advantage of the use of a help desk software is increased customer satisfaction due to the reduction of customer downtime and support call numbers. It makes possible faster and more accurate responses to customers by solving new problems through proven solutions. It quickly identifies problem areas in products and services so that everyone knows exactly what is going on.

Help desk management lies at the heart of any successful help desk solution. Most programs offer extensive information and a free download test. This would help the user company evaluate whether a specific program specifically meets their needs.

A typical help desk software includes a consistent user interface from a web browser. This allows the user to easily navigate the entire software program. It also features the ability to assign a unique ID to each help desk inquiry. The creation and tracking of help desk problems by multiple staff personnel is made possible while related help desk issues appear when addressing specific functions.

Reporting would include such items as track issues by product, model number or versions while tracking support contracts, support times and generating release notes. It also specifies the time spent per inquiry and per help desk personnel reports. E-mail, live chat and automated phone follow-up contact is also possible. A call history information is formed when conversations between the help desk user and customer support are documented. Predefined scripts are usually integrated so that the same help desk support message is delivered regardless of the support person involved.

The ability of a user company to adopt those programs into their own operation will be of their best advantage. It is best to avoid overly cumbersome programs which clutter the process. A well-defined and suitable help desk program should benefit your customer as well as your business.

Article source: Free Customer Service Articles.



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How To Shop for Office cleaning services - and Have Fun While at It

6:19 AM


Some types of shopping can be fun and some types of shopping can be a drag. Generally speaking, personal shopping for stuff like clothes, shoes and foodstuff is fun for many of us. On the other hand, work related shopping - for office supplies and for services to keep the office running feels like a drag for many of us, and many would rather avoid it if it were possible. But did you know that you can have fun even when doing work-related shopping, like when shopping for office cleaning services?
Here is how that can be possible.
For the purpose of our illustration, we will assume that you have just opened an office in London and are looking for office cleaning services for it. The first step in your shopping for office cleaning services will be whether to do it in-house or whether to go for contract cleaning. You can bring in some fun at this stage of shopping for cleaning services by asking for 'people's advice' and listening to what they have to say about cleaning services in London. You will simply be amazed at just how opinioned people are on a subject as mundane as office cleaning. Some will actually give you what obviously amounts to misadvise and here you actually have a chance to know who your true friends are and who your 'foes' are.
Armed with 'people's advice' and having decided on whether to go for contract cleaning services or to keep your cleaning in-house, the next step in shopping for cleaning services will be the actual procurement of the services. There is potential for fun here too. If you decide to go for contract cleaning, you will start by entering a search term like 'office cleaning London' or 'office cleaning services London.' Internet search engines work in amazing ways and you will have fun watching their behavior. How the search engine is able to go through the thousands of resources on 'office cleaning London' or 'office cleaning services London' and come up with results in a fraction of a second is something that can be really amazing if you come to think of it - keeping in mind that the information on either 'office cleaning services' or 'office cleaning services London' is not on the same computer (server), but on thousands of computers (servers) - all over the globe - as some business owners in London opt to host their websites in the USA, Australia and other such far-flung places.
If you decide to keep your office cleaning in-house, you are in for even more fun. The type of applications you will receive from people seeking to join your cleaning team will surely amuse you as some of the people looking to join your team will be outright jokers. You will still short-list some of the applicants and proceed to the interview stage, where you will be in for even more fun - especially if you have never conducted 'non-professional' interviews before. The dynamics of the interviewing for a 'non-professional' cadre are rather different from the dynamics of interviewing professionals, and this is something you will have to learn 'on the job.'
So if you find yourself having to shop for office cleaning services, don't approach the task as a drag, but rather as an opportunity with potential for fun.

Author: David Parker

About the author:
David Parker is a an article writer who writes on various subjects, this time
he has written about office cleaning, office cleaning services,

contract cleaning London
,

Article source: Free Customer Service Articles.



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Are you Serious about Customer Service

6:18 AM


Is your online company really serious about Internet customer service? When it comes down to it, excellent customer service is pretty much the only way you will convert visitors to customers. You can also increase your ROI and improve online sales with excellent customer service.

If you are truly serious about offering quality customer service, your best option would be customer service software. With customer service software you can reduce customer service costs and increase your conversion rate at the same time. All the while, you will be making your customers happier, which will lead to more sales and an increase in ROI.

Customer service software helps small businesses and large businesses alike by offering customer service messenger, support messenger and support messenger. These offer 24/7 customer service to customers and potential customers. They can also allow you track customers online and track consumer behavior online as well.

Customer service software can offer live chat help and/ore animated avatar help, animated avatar service, animated avatar support and animated avatar guide. Many people prefer the avatar because it makes them feel more like they are talking to an actual person.

Serious quality customer service means a serious customer service solution. Consider customer service software for your online business if you would like to convert visitors to buyers and improve your ROI.

Article source: Free Customer Service Articles.



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The Law of Customer Attraction

6:18 AM


Description: The successful small business person knows how to attract clients to their business easily. Customer attraction is all about building relationships and helping people find answers.


Many small business owners struggle with finding new customers and clients. In today's world of online and offline marketing, people are bombarded by a plethora of ads from all sources. How do you compete? Where do you find your customers? What new marketing method should you employ? These, and other common questions, are often discussed in entrepreneurial groups and forums. It may surprise you to know that attracting your customers is one of the best methods for increasing your customer base.


By now you may have either seen the movie, The Secret, or you have heard it referred to it several times by friends and associates. This movie talks about the law of attraction and how to create a path for getting what you want out of life.


Although this is a fairly new movie, the law of attraction has been in place for thousands of years. As the movie states, it works on the energy we put out. If we put out a positive energy, we receive positive results. When we put out negative energy, we receive negative results. Although this seems simplistic, you can see it at work in your day to day life.


To utilize this method of attraction in your business, set aside several hours to brainstorm and then create your attraction action plan.


Find a pad of paper and answer four questions:



1. Who is my perfect customer? Make this a long laundry list of everything you can think of that makes up your ideal client. Include characteristics, beliefs, thoughts, motivations or qualities. For example, does your ideal client have a sense of humor? Does he have a belief that bills should be paid before they are due, or when he has the time? What do they do for work and with whom? Do they have an interest in the success of your business or does that matter?



2. What does my perfect customer need from me? Your ideal customer will quite often have a similar mission as you, as well as similar values, so ask yourself a series of questions: what keeps you awake at night when you can't get to sleep, what gets you up in the morning, what is more important to you than anything else, etc. You are looking for motivations and values that you will later use in developing, refining or presenting your products and services.



3. What kind of a vendor do I want to be for my perfect customer? Now that you have identified your ideal client, how do you want to provide your product or service? What is it about you and your product or service that connects with the ideal client? What would your ideal client expect from you?


Another idea is to ask yourself how you want to run your business. Here you are really describing how your perfect customer will want you to act, be, or do. What boundaries do you need to set in place so that you can best serve your ideal customer?


Finally, list all of the products or services you want to provide for your perfect customer, including how and where you provide them, pricing, sales method, etc.



4. What do I choose to do to better serve my perfect customer? By answering the questions in #1 and #2, you identified your ideal client. In #3, you wrote out how you want to do business and what you want to provide to, or for, the customer. Now, go back to #3 and find the areas you want to develop in order to attract your ideal client to you.


As an example, if you identified in #3 that your perfect customer would like some follow up after the sale, and you recognize that you are inconsistent with that, this is an area of improvement. Develop an action plan. Determine what you are going to do for follow up and get the system in place.


Once you have completed this process, you will have a much better idea of who you want to work with, where you will find them, what will attract them to you, and how your products or services match what they need and want. You will also have identified areas that need improvement and created an action plan for them, and be well on your way to attracting the perfect customer to you.

Author: Barbara Roemer

About the author:
And to help you get started with this process, claim your FREE workbook, 'Create Your Best Year Yet!' when you visit http://www.successmasteryprogram.com/creategoals.html . This fabulous e-book leads you step by step to what you really want out of your business, and the rest of your life.

Article source: Free Customer Service Articles.



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Where Has Customer Service Gone?

6:19 AM


Whatever happened to the adage 'The customer is king or queen'? or the customer is always right. Not anymore. Company's representatives seem to delight in arguing with and stone-walling customers and some even brag on their blogs about early morning and late evening calling just to upset customers to set them up for their day.

What kind of individual gets kicks from this kind of behavior? Do they even think before they call the reaction of the customer they call and whom they might come in contact with that day? Is this kind of action possibly more legal liability just waiting to happen?

Road Rage is so common in our society now... what's next- Telephone Tantrum? Will this also be a psychiatric diagnosis and a legally defendable offense? I would almost bet on it!

Credit card companies are the amongst some of the worst offenders and now, if one is a good, pay your bills on time and in full customer they don't want you and in fact, are considering penalizing the 'good customer' by charging them an annual fee to use their card. Seriously?

It truly amazes and stuns me how deplorable customer service has become. It's such an oxymoron... customer and service don't go together anymore; there is no service for the customer it is all about the company's way to make money, more profit. Don't companies care anymore about the way that they are perceived? The only power and voice the customer has left is not to be a company's customer anymore and when that happens there will be no need for the bottom-line, making money/profit, customer service or the CEO; therefore no more company.

I have always been a positive person and I try to look at both sides of every situation. Do I have suggestions and offer solutions. ABSOLUTELY! When I have had an excellent experience with customer service I tell them so and thank them as well as telling everyone that I come in contact with what a great company, service or product they have. Lately, I have been silent... wonder why?

Article source: Free Customer Service Articles.



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Making Great First and Last Impressions Over the Telephone

6:19 AM


1. Greet the customer enthusiastically. Put a smile on your face and energy in your voice. Intentionally sound fun, interesting, friendly, and conversational. When you do these simple things, you will find that you are quickly establishing rapport with callers and that customers enjoy speaking with you.

2. Listen without interrupting. It can be tempting to interrupt a rambler or storyteller, but try not to do so within the first few seconds. Listen patiently and let the customer tell you what is on her mind. Of course, you can't let a long-winded caller get out of hand.

3. Respond with appropriate emotions. Be natural with your customers. When they are happy and the situation calls for more energy, express this energy. If the situation calls for empathy, don't sit there like a stone, express empathy. When I was in car rental and a customer would complain about a breakdown in one of our rental cars, I'd quickly make an expression of empathy like: 'I realize how frustrating this whole thing must be for you.'

4. Make the customer feel smart/good. Yesterday I conducted a mystery shopper call for a client and one of the customer service representatives did an outstanding job of making the caller feel good. The 'mystery shopper' was told to ask several redundant and 'dumb' questions and she did that very well. At one point the customer service representative said, 'You obviously care about your health or you wouldn't have called today.' That went over very well---instead of making the caller feel like an idiot, she made her feel like a star!

5. Never come across annoyed, 'interrupted', or irritated. Your job is to help and serve. And in your job you are going to hear a lot of the same thing over and over. Some customers will annoy you and some of the comments you hear will be just outrageous. But don't let it show. Give every caller your best and sound patient, interested, friendly and helpful every time.

Master these five points at the beginning of the call and your impression will be friendly, helpful, and memorable. Read on to discover ways to end the call on positive note.

Make the most of the last few seconds of the call--

1. Ask if there is anything else you can do. Don't rush to end the call. Make sure you've answered all of the customer's questions by simply asking, 'Is there anything else I can do for you today?'

2. Express sincere appreciation for the call. One of my clients does a phenomenal job of this. Anytime and every time a customer calls Accuvue Vision, they will get a warm and sincere thank you for the call. Every representative will make the caller feel great about calling with sincere phrases like: 'I'm really glad you called us today.' 'Your feedback is definitely appreciated and I'm so glad you chose to share it with us today.' 'Thanks so much for taking time out of your day to call and tell us this.'

Always end the call on a positive, upbeat note.

3. Let your caller hang up first. It's simply polite to let your caller hang up first. In most cases, callers will hang up with 2-4 seconds of the last spoken word.

Never forget that your callers remember the first and the last thing in a series of events disproportionate to anything else. Make the most of these critical touch points by adopting these steps.

Article source: Free Customer Service Articles.



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Review of Malaysia Auction Online

6:19 AM


If you are looking for any item from a mobile phone to machinery or even house or real estate in Malaysia, Malaysia Auction Online (English as well as Malay version) is one of the best auction portals that provide you the opportunity to grab not only these items but many more items at a reasonable price within the country. You might have used ebay portal for purchasing or selling an item through auction, but here in Malaysia, you will see an auction portal more convenient and easy to use and whether you are in the heart of the country Kuala Lumpur or in the interior, you will find it is equally suitable.




Why to choose Malaysia Auction Online



Why you will chose the portal Malaysia Auction Online for purchasing your next electronic, movie, camera, music CDs, watch, other antique or art item or any other item; and the answer is very simple that as the portal is run by Malaysian people like you, you can trust, believe and have faith and authenticity in your own people.



The auction portal of Malaysia, although comparatively new portal it is fast growing and has many features comparable to or even better than other auction portals.



Advantages for sellers at Malaysia Auction Online



Each and every seller has to pay some fees before he or she select an auction site such as ebay, but here at Malaysia Auction Online, people can list their items for sale at absolutely no charge. You only need to register at the auction portal and once you are registered, you can start listing and selling any items from a new or old auto, car, motorcycle, real estate, jewelary, watches, iphone, cari, rumah to large machineries.



Advantage for buyers at Malaysia Auction Online



You have the real advantage of the Malaysia Auction Online and you can get the things at your price and can pay for in your own Malaysian currency. The minimum bid prices that I have personally seen on the web portal are much lower than the market prices.



Owners of website Malaysia Auction Online



Diana Neoh is the associate publisher and if you have any query, you can reach him by phone or by email.




The final impression about Malaysia Auction Online



The Malaysia Auction Online, although is new Malaysian auction portal, it is designed so that both buyer and seller find it comfortable. A large number of items has already been listed and many more has been planned by the owners in near future.

Author: Ashish Arora

About the author:
Visit Malaysia Auction Online for more information from http://www.auction.com.my

Article source: Free Customer Service Articles.



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Improving Your Customer Relationship Management by with Blogging Technology

6:20 AM


Before I address the following questions: What is a blog? and What can a blog do for your business?, let me pose a few 'What if . . .' questions to you.

Keeping in mind that before your prospects and customers buy from you, they need to know you, like you, and trust you. In other words, they need to know, whether overtly or covertly, that they have a trusting and ongoing relationship with you. What better way to accomplish for them to get to know you, trust you, and like you than with a blog?

Now, here are my 'What if . . .' questions:

* What if less than two minutes after creating and publishing your blog, it were to be promoted to thousands of prospects without any extra effort or cost on your part?

* What if your blog gave you immediate access to hundreds of international prospects?

* What if you had immediate access to hundreds of prospects in your city, state, or country who had interests and hobbies similar to yours?

* What if every time someone clicks on a hyperlinked keyword in your Profile that describes your hobbies, occupation, industry, favorite books, movies, music, or artist, your blog pops up?

* What if every time you left a comment on someone elses blog, you could leave a hyperlink to your website, blog, or email? (a mini no-cost commercial!)

* What if whenever someone enters your name or business name (completely or partially) into a major search engine, your website or blog pops up in their search results?

* What if every time you post content on your blog, it would bypass the spam filters and instantaneously appear on your subscribers desktop without any extra effort or cost on your part? (- an excellent opportunity to get your sales, special messages, or time-sensitive announcements into their hands, or actually in front of their eyes!)

* What if your satisfied customers had the opportunity to place their self-generated testimonies on your blog? (Although some will take the initiative to do so, others might need encouragement. That's all right. Just make an incentive opportunity of it! Offer some incentive for their efforts.)

By now you should be beginning to see the powerful marketing potential a blog offers you. These are just some of the powerful customer relationship management features a blog offers you.

But wait! There's yet more!

* What if you were to combine these powerful features with other online and offline efforts such as a blogathon, teleseminar, webinar, online articles, and others?

* What if doing so would enhance your customer relationship management?

* What if doing so would decrease returns and refunds?

* What if doing so would increase sales?

Think about it! I realize that successful marketing and sales are still high-touch entities; however, I also realize that when you combine your high-tech efforts with your high-touch efforts, you're bound to be successful!!!

Now to answer the original questions, What is a blog? and What can a blog do for your business?:

A blog, short of web log, is an interactive web-based journal that encourages participation from viewers. It looks like and does everything a website does and more! A blog serves as an excellent supplement to your website and other marketing efforts. Entries, called posts, are published by date on the page according to your predetermined quantity and are archived in the margin according to your predetermined frequency.

A blog offers your business countless marketing options. Specifically, a blog:

* gives viewers, prospects, customers, and subscribers who might have had difficulty in the past immediate access to you.

* helps to reduce your time spend distributing emails and other messages.

* improves your content delivery rates by 100%.

* improves your search engine rankings.

* publishes constantly fresh content.

* bypasses spam filters completely.

* improves your online visibility.

* enhances your web presence.

* generates more visitors.

and more . . .

So, if you don't already have a blog, I only have one question for you: What are you waiting for? !?

Don't let this cutting-edge technology, this powerful marketing tool, pass you by. Online companies are popping up all over the internet offering you free blogs. My recommendation is that you grab one, or two or more! Most, if not all, are extremely easy to create, but may be time-consuming, according to your already hectic schedule, to maintain.

If that's the case in your situation, you might want to call in outside help. Consider the high school computer techie next door, or the college-age computer-major son or daughter of a friend who could always use a few extra bucks.

I leave you with this wish: May you always be successful in looking for and using new and creative ways to maximize your earning potential.

Remember: When you maximize your potential, we all win! When you don't, we all lose.

Article source: Free Customer Service Articles.



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How To Get the Best Office Cleaning services in London

6:20 AM


There are times when quality overrides cost. These are the times when you want the best services available - regardless of whatever little extra you might have to pay for it. Take the example of cleaning. There are some lines of business in which you cannot simply afford to compromise on the quality of cleaning done on your premises - because the nature of your business just can't allow that. Take for example if you are opening a high-end restaurant in a place like London. In this case you would not want to compromise even in the least bit on the quality of cleaning done on the premises for at least a couple of questions. First, a high end restaurant is expected to be spotlessly clean - the cleanliness is in fact one of the factors which add up to the restaurant being considered 'high-end.' Secondly, you will have to maintain high standards of cleanliness, seeing that your restaurant is located in London - and Londoners are people who are known for being attentive to detail; people who are know to demand quality and people who will not hesitate to shun doing business with you once you show signs of being shoddy. Of course quality cleaning is not just for people in the restaurant business. It could be a medical clinic you are opening - and a medical clinic, whether high end or otherwise - has to be clean, and spotless at that as we all know. Other business lines in which you cannot afford to compromise on the quality of cleaning done on premises include banking and high end consultancies, where image is everything.
So how do you go about getting the best cleaning services in London?
While there are many ways that you could go about getting the best cleaning services in London, at the end of the day they all boil down to a couple of major options - either opting to do your cleaning in-house or outsourcing the whole cleaning business through contract cleaning.
If you opt to do your cleaning in-house, you will have to take complete responsibility for the quality of cleaning that gets done. If you are a big business organization, you might engage a cleaning supervisor to be in charge of your cleaning. Don't call him a cleaning supervisor though. Give him a fancy title - maybe call him a 'house-keeping executive' or a 'director of housekeeping services,' pay him reasonably well, facilitate him to recruit - and manage - the team he needs, give them the right tools for the job, pay them a decent pay - and then you can expect quality cleaning.
Alternatively you can go for contract cleaning. Through contract cleaning, you get the opportunity to outsource the whole cleaning business to another company - and demand results. There are many firms offering contract cleaning services in London, and by entering a search term like 'cleaning services London' or a term synonymous to 'cleaning services London' like 'London cleaning services' you can get to access the websites of the companies offering contract cleaning services in London. In a bid to protect their business reputations and earn more business, most of the companies that offer contract cleaning services in London offer high quality services. You too can make good use of their services to improve the quality of cleaning that gets done at your business premises.

Author: David Parker

About the author:
David Parker is a an article writer who writes on various subjects, this time
he has written about office cleaning, office cleaning services, office
cleaning services London
,

Article source: Free Customer Service Articles.



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Seven Ways to Make Your Customers Feel Important

6:20 AM


Two important pre-reading notes: Before you chose to read or not read this article, let make two things clear. Everyone has Customers. Even if you work in an internal staff department in a large firm, you have Customers. They are the people you provide work to. And second, don't be put off by the term Customer. Maybe you call them Clients, Students, Patients, or (heaven forbid!) Users. If one of those words works better for you, read that word every time you read Customer. Now that I have eliminated your reasons for not reading, please continue . . .

We can read lots of books and articles about Customer Service strategies and how to build processes that will serve Customers more successfully. All of these things are valuable, but if we put all of our focus on processes, systems, strategies and procedures we may lose track of something very important.

Customers are people first.

This means that each of your Customers, like everyone else, wants to feel important. It a universal truth - we all want that feeling, and will gravitate towards those that make us feel that way.

Hint: Having Customers gravitate towards you is a very good thing.

Here are seven ways that you as an individual, regardless of any corporate policies or systems, can make Customers feel more important, written from the Customer's perspective:

Please use my name. I know I may have a Customer or registration number and that I might need to give that to you. But I also know that once you put that number in the system, you know my name. Use it. If I hand you my credit card, now you know my name too. Please use it.

I want to be a part of the 'in' crowd. That's why I like being invited into Frequent Flyer clubs, frequent buyer clubs or anything that provides me with discounts, special services, education or surprises. If you have this kind of club, invite me to join. If you don't have one yet, please think about starting one.


Ask me for my advice. I have an opinion, and if asked in the right way, at the right time, when I know you really care about the answer, I'll give you that advice. Opinion cards may be OK, but I would love to be asked personally. Give me the chance to tell you what I think, and I'll reward you with more of my business. I don't often get asked for my opinion and it feels good. And who knows, you might even get a great idea for a new product or service.


Acknowledge me. I know you are busy sometimes. I can see the line. I even understand that your system might be down, or that you have five people in the phone queue. I've been there, I work too. But when I call or come by, acknowledge that I am there and let me know you are glad I'm in the line. A smile and a hello, or a 'We'll be with you shortly' will go a long way. Acknowledge me and I'll understand. Ignore me, and well, how do you feel when you've been ignored?

Surprise me. A little extra something with my order or a hand written note would be nice. A special discount 'just because' or a free sample of dessert. It doesn't have to be a big thing, and it doesn't have to be every time. If you get a good surprise, do you want to share it with others? Me too.

Apologize. I hate it when people try to prove they were right, or don't mention that fact that the order is three days late, or the surcharge can't be removed, or the item is out of stock. But again, I know things do happen. When things do go wrong though, please give me a simple apology. Here's the funniest thing. When you make a mistake, and then apologize (perhaps even including a surprise of some sort) I'll love you more than ever. Apologies and good service recoveries are so rare that you can take my dissatisfaction and turn it into loyalty, if you will do this right.

Listen. Most all of the other things I've told you require you to listen. I can tell when you are really listening to me and that makes me feel very good - because true listening is rare, sometimes even at home. Listen to my concerns. Listen to my ideas. Listen to my order, so we don't have any misunderstandings. When you really listen, you can't believe how good that makes me feel.

All of us can do most of these things each day. When we do we will make our work more enjoyable, easier, and quite likely will begin creating legions of loyal Customers immediately.

And before you go, read these seven things again, with the voice of one of your Customers in your head, as a reminder of how you can make each of your Customers feel more important.

Article source: Free Customer Service Articles.



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